While humor is shown to be a relatively stable personality trait, individuals vary in their approaches to leveraging humor in day-to-day life, with different styles of humor resulting in different outcomes. By asking the question ‘What’s the purpose of this joke?’, it’s more readily apparent that the main goal of humor isn’t to be funny, it’s to communicate a message with targeted intention. Humor is the vehicle that delivers a message. Tim holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.There’s a pervasive fear of being funny amongst B2B marketers who continue to disregard the reality that humor isn’t inherently offensive, our unfiltered thoughts are. His insights into the future of media, advertising and marketing are regularly seen in major electronic, print and trade press outlets. Among numerous industry honors, Tim is most proud of being an inaugural recipient of Interactive Television Todays Leadership in Interactive Television Award – way back in 2004. Tim also has wide-ranging journalism experience, including production, editing and writing stints at CBS News, Sports Illustrated, the former Radio & Records, and the Voice of America. Tim has over 20 years of classic, digital and emerging media and marketing experience including senior management positions at marketing promotions agency Frankel (Chicago), regional advertising agency Creative Alliance (Louisville), digital content pioneer Starwave (Bellevue, WA), and credit card issuer MBNA America (Wilmington, DE).
#DAYLIFE NEWSCRED TV#
He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firms ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/ enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/multi-casting. Prior to founding the Denuo Ventures and PGM Ventures practices, Tim was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group.
In those roles, Tim served in formal advisory and directorial positions with over four dozen media-related startups, while managing successful exits with more than 25 firms, including: Visible Measures (acquired by AcuityAds, 2017) Hillcrest Labs (InterDigital, 2016) Invision (Mediaocean, 2016) BlackArrow (Cross MediaWorks, 2015) (Comcast, 2015) CoolIris (Yahoo, 2014) Aggregate Knowledge (Neustar, 2013) YuMe (IPO, 2013) Adap,tv (AOL, 2013) (Microsoft, 2013) RMG Networks (IPO, 2013) Daylife (NewsCred, 2012) TRA (TiVo, 2012) Buddy Media (Salesforce, 2012) ViTrue (Oracle, 2012) Modiv Media (Catalina Marketing, 2012) Peer39 (DG/MediaMind/Sizmek, 2012) Brightcove (IPO, 2012) Sezmi (KIT Digital, 2012) Panache (24/7 Real Media/WPP, 2011) Tumri (Collective Media, 2011) Pelago (Groupon, 2011) (Arbitron/Nielsen, 2010) Dapper (Yahoo, 2010) SnapTell (Amazon/A9, 2009) Rapt (Microsoft, 2008) Navic Networks (Microsoft, 2008) Blinkx (IPO, 2007) and Sling Media (Echostar/Dish Network, 2007).
Tim was previously Founder and Managing Director of Velociter, the innovation-centric partnership and strategic investment arm of Interpublic Groups corporate media agency division Mediabrands where he was chiefly responsible for driving entrepreneurial innovation through proprietary relationships with more than a dozen innovative venture-backed media/marketing startup firms, including: Spongecell (acquired by FlashTalking, 2018) Mixpo (Netsertive, 2017) Machinima (Warner Brothers, 2016) Retailigence (ShopAdvisor, 2016) Aditive (Acxiom, 2014) BLiNQ Media (Gannett, 2012) Circle Street (Valassis, 2012) and Sharethrough.īefore Velociter/IPG, Tim was Executive Vice President/Managing Director of Publicis Groupe’s VivaKi Ventures the strategic partnership and investment arm of VivaKi (comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo), which he founded in 2008, after launching predecessor Ventures practices for Denuo (2006) and Publicis Groupe Media/PGM (2005). He is the Founder and CEO of The Vertere Group, LLC, a boutique investment advisory and strategic consulting firm focused on helping todays most forward-leaning media companies, marketers, entrepreneurs, and investors benefit from rapidly changing technological advances in marketing, media and consumer communications. Tim Hanlon is widely regarded as one of Americas most influential thought leaders in the concentric fields of emerging media, marketing and digital technology.
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